Digital Marketing Strategist with a Performance-First Mindset

🚀 Meet Rohan – Your Digital Marketing Strategist with a Performance-First Mindset

Hey there đź‘‹

I’m Rohan, and over the last 10+ years, I’ve been fortunate to live and breathe the ever-evolving world of Digital Marketing. From watching banner ads transform into personalized experiences to seeing algorithms reshape entire industries, my journey in this space has been both thrilling and transformational.

Today, I specialize in Performance Marketing, and if there’s one thing I’ve learned—data is the new creative. Campaigns that win don’t just look good—they convert, scale, and sustain.

🔍 So, who am I… really?

I like to think of myself as a problem solver first, marketer second. My roots in digital marketing started when SEO was still a mystery and Facebook Ads were a new frontier. I’ve worked with startups finding their voice, mid-size companies optimizing their ROI, and enterprises running campaigns at scale.

I’ve run:

  • Multi-channel ad campaigns across Google Ads, Meta, LinkedIn, TikTok, and even native platforms.

  • Data-backed experiments with A/B testing, funnel analysis, and cohort tracking.

  • Complex marketing automation with tools like HubSpot, Salesforce, and Zapier.

  • CRO initiatives that turned underperforming landing pages into high-converting machines.

What keeps me going? Results. Period. I love the chase of improving KPIs—whether it’s reducing CAC, increasing ROAS, or improving retention.

🎯 Why Performance Marketing?

While branding and awareness are important, I’ve always been drawn to marketing that’s measurable and scalable. The kind that lets you test a hypothesis, run experiments, get real feedback, and iterate quickly. That’s the heart of Performance Marketing.

It’s not about throwing money at platforms and hoping for the best. It’s about understanding intent, behavior, psychology, and data—and aligning them to drive meaningful outcomes.

With Performance Marketing, every decision is backed by:

  • Analytics, not assumptions

  • Frameworks, not fluff

  • Insights, not guesswork

And that’s where I thrive.

🛠️ My Toolkit

Over the years, I’ve worked with a wide range of tools, platforms, and strategies. Here’s a peek into my current toolbox:

Ad Platforms:

  • Google Ads (Search, Display, Shopping, YouTube)

  • Meta Ads (Facebook + Instagram)

  • LinkedIn Ads

  • TikTok Ads

  • Twitter/X Ads

  • Programmatic and Native (Taboola, Outbrain, DV360)

Analytics & Optimization:

  • Google Analytics (GA4)

  • Google Tag Manager

  • Hotjar / Microsoft Clarity

  • Mixpanel / Amplitude

  • Conversion Rate Optimization (CRO) tools like Optimizely and VWO

Marketing Automation & CRM:

  • HubSpot

  • Klaviyo

  • Mailchimp

  • Salesforce

  • ActiveCampaign

  • Segment

Tech Stack Integration:

  • Shopify, WordPress, Webflow

  • Zapier + Integromat (Make)

  • APIs and pixel/event setup

Whether it’s scaling e-commerce ROAS by 5x, driving 100K+ qualified leads in B2B SaaS, or turning a paid media black hole into a data-driven engine—my focus is always on building systems that work harder, smarter, and faster.

🧠 My Approach: Strategy + Execution + Optimization

Most marketers either live in the strategy layer or the execution trench. I believe real value is created when you do both well—and obsess over optimization.

My typical process looks like this:

  1. Discovery & Audit: Understand business goals, funnels, target personas, and existing gaps.

  2. Strategy Design: Build a roadmap that ties tactics directly to KPIs (leads, sales, CPA, LTV).

  3. Implementation: Set up campaigns, pixels, analytics, landing pages, and automations.

  4. Testing & Experimentation: Structured A/B testing, copy experiments, creative iterations.

  5. Scaling: Use data to identify what works, and invest in what's driving impact.

  6. Reporting: Actionable insights, not just pretty dashboards.

I believe in agility over rigidity. Every campaign teaches you something, and the brands that win are those that learn fast and act faster.

đź’ˇ Lessons Learned in 10+ Years

I’ve worked across multiple verticals—e-commerce, B2B SaaS, education, fintech, real estate, and health/wellness. Each comes with unique challenges, but some lessons are universal:

  1. Creativity + Data > Either Alone
    The most successful campaigns aren’t just data-driven—they’re also human. They tell stories that convert and convert stories into numbers.

  2. The Funnel Is Only as Strong as Its Weakest Link
    You can drive all the traffic in the world, but if your landing page, product, or messaging is off, performance suffers.

  3. Retention > Acquisition
    CAC is rising, algorithms are changing, and it’s harder than ever to buy attention. Brands that win focus on lifetime value and retention.

  4. Be Curious. Stay Humble. Test Everything.
    The moment you think you’ve “figured it out,” the market shifts. Algorithms update. Platforms evolve. Keep testing.

🌍 Who I Work With

I collaborate with:

  • Founders looking to take their idea to market and scale fast

  • Marketing teams that need a performance-driven partner to optimize paid media

  • Agencies needing a white-label expert in Performance Marketing

  • CMOs and VPs seeking sharp insights and hands-on execution

Whether you’re spending $1,000 or $100,000 per month, what matters is how wisely you spend—and how well you measure.

🤝 Let’s Connect

If you’re:

  • Trying to figure out why your Facebook ROAS is dropping

  • Looking to finally crack Google Ads profitably

  • Wanting to integrate your funnel and CRM the right way

  • Building an attribution model that actually tells the truth

  • Or just want to brainstorm ideas over coffee (virtual or real)...

Let’s talk.

You’ll find I don’t pitch buzzwords. I ask the right questions, look at the real numbers, and get excited about building marketing engines that scale sustainably.

đź‘‹ Final Words

Digital Marketing isn’t just what I do—it’s how I think.

It’s the excitement of launching a new campaign. The thrill of seeing conversions spike after an experiment. The joy of cracking a customer insight that unlocks growth. It’s that never-ending puzzle, and I wouldn’t trade it for anything.

If you’ve read this far—thank you 🙏 I hope we get a chance to connect and build something amazing together.

Until then—stay curious, keep testing, and market smarter.

—
Rohan
Performance Marketing Specialist | 10+ Years Experience

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